Now for the bad news, there are villains in this story<\/strong>, don’t all stories need a villain<\/strong>?<\/span><\/p>\n Large corporations see this “eating of wholesome foods” idea as a means of reducing their profit margins. Enter the villains!\u00a0 This according to Mr. Cohen: “A coalition<\/a> of major manufacturers of processed foods (including Fruit Loops, Lucky Charms and SpaghettiOs) have hired some heavy hitting lobbyist to go to bat for them.”\u00a0 They don’t want you or your family to live a healthy lifestyle, they aren’t interested in how healthy you are, but they are willing to pay millions to be sure you are purchasing their products.<\/p>\n Why do these big corporations care about marketing to children? That is a great question and one that is answered by Mr. Cohen as he states the follow:<\/strong><\/p>\n What they are saying here is that for a mere 2 billion dollar investment they are getting a 100 billion dollar return, who wouldn’t want a 5000% return on their investment.\u00a0 That is good business and these huge corporations are willing to pay dearly to keep that money train rolling.\u00a0 Not only are they paying huge advertising dollars, they are also willing to pay big bucks to lobbyist as well.\u00a0 They are banking on everyone having the wool pulled low over their eyes, it is time to wake up, yank off your toque and take notice.\u00a0 Why do they think they can continue these shenanigans?<\/p>\n In the end these huge companies are trying to say that their advertising campaigns do not influence purchases made by children. They are trying to say that they are investing 2 billion dollars a year in advertising and it has no impact on anyone anyhow anywhere.<\/p>\n What are your thoughts? Do you think? There will always be new children to market to as last years batch of children mature to stand in line for medications and health care.\u00a0 The question is, how much do the industries pay to keep our nation unfit so that they can benefit financially and\/or are they also investing in rising cost of healthcare?<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0Lobbists say “An Apple a Day” is a job Killer We are all trying to improve the lifestyles of our next generation by teaching good nutrition and staying physically fit.\u00a0 Yet for some, the biggest…<\/p>\n","protected":false},"author":8,"featured_media":4031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[308,172],"tags":[80,111,116,117,174],"class_list":["post-4022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-nutrition","tag-fast-food","tag-habits","tag-health","tag-health-habit","tag-obesity"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/10\/4105.jpg?fit=100%2C125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p1qEFP-12S","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1659,"url":"https:\/\/bodynsoil.com\/blog\/2010\/08\/mark-bittman-on-whats-wrong-with-what-we-eat-2\/","url_meta":{"origin":4022,"position":0},"title":"What’s wrong with what we eat","author":"Bodynsoil","date":"August 21, 2010","format":false,"excerpt":"What's wrong with what we eat I have listened to Mark Bittman's talk on what is wrong with what we eat a few times. I really like the message he is sending. \u00a0In this talk he details: The current health crisis How eating foods in their natural state helps improve\u2026","rel":"","context":"In "Nutrition"","block_context":{"text":"Nutrition","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/nutrition\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1588,"url":"https:\/\/bodynsoil.com\/blog\/2010\/01\/what-i-tell-people-just-starting-and-looking-for-advice-2\/","url_meta":{"origin":4022,"position":1},"title":"Beginning Nutrition: Just starting & looking for advice","author":"Bodynsoil","date":"January 10, 2010","format":false,"excerpt":"When first starting out on the road to good health, trying to figure out your nutrition, it is helpful to create a nutrition journal. Keeping track of your calorie intake is a great way to get a better idea about what you are eating.\u00a0 I have always gone back to\u2026","rel":"","context":"In "Nutrition"","block_context":{"text":"Nutrition","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/nutrition\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2012\/11\/2012-11-11_06-38-37_450.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2012\/11\/2012-11-11_06-38-37_450.jpg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2012\/11\/2012-11-11_06-38-37_450.jpg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2012\/11\/2012-11-11_06-38-37_450.jpg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":22701,"url":"https:\/\/bodynsoil.com\/blog\/2019\/04\/fda-making-food-labels-easier-to-read-and-understand\/","url_meta":{"origin":4022,"position":2},"title":"FDA Making Food Labels Easier to Read and Understand","author":"Bodynsoil","date":"April 9, 2019","format":false,"excerpt":"The FDA is making food labels easier to read and understand. Changes make finding information easier with larger print on needed information. I've noticed finding serving size and calories easier for many products already. All companies are required to make these changes by 2020 (10 mil plus) to 2021 (less\u2026","rel":"","context":"In "Body"","block_context":{"text":"Body","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2019\/04\/fda-nutrient-Comparison-Eng.jpg?fit=1200%2C927&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2019\/04\/fda-nutrient-Comparison-Eng.jpg?fit=1200%2C927&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2019\/04\/fda-nutrient-Comparison-Eng.jpg?fit=1200%2C927&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2019\/04\/fda-nutrient-Comparison-Eng.jpg?fit=1200%2C927&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2019\/04\/fda-nutrient-Comparison-Eng.jpg?fit=1200%2C927&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2903,"url":"https:\/\/bodynsoil.com\/blog\/2011\/06\/about-me-long-version\/","url_meta":{"origin":4022,"position":3},"title":"About Me","author":"Bodynsoil","date":"June 1, 2011","format":false,"excerpt":"When I was several years old we moved from a large city to a small Vermont town near the Canadian border.\u00a0 Adjusting to this new farm family life took some time but soon I found myself taking full advantage of the education that homesteading would give her. Early lessons, after\u2026","rel":"","context":"In "About Me"","block_context":{"text":"About Me","link":"https:\/\/bodynsoil.com\/blog\/category\/about-me\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1624,"url":"https:\/\/bodynsoil.com\/blog\/2010\/05\/we-are-evolving-to-eating-naturally-and-greener-2\/","url_meta":{"origin":4022,"position":4},"title":"We are evolving to eating naturally and greener","author":"Bodynsoil","date":"May 13, 2010","format":false,"excerpt":"Evolving to eating naturally and greener Image via New York Times The Family Table. Feeding our family is a daunting task with all the conflicting information out there. Constant studies that say eating one thing today and the exact opposite thing tomorrow is for the best. The marketing trap tells\u2026","rel":"","context":"In "Nutrition"","block_context":{"text":"Nutrition","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/nutrition\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2019\/10\/10\/well\/well-guide-family-table-slide-IL9L\/well-guide-family-table-slide-IL9L-jumbo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1590,"url":"https:\/\/bodynsoil.com\/blog\/2010\/01\/eating-well-for-heathy-hair-2\/","url_meta":{"origin":4022,"position":5},"title":"Eating well for Healthy Hair","author":"Bodynsoil","date":"January 23, 2010","format":false,"excerpt":"This \"Eating Well for Healthy Hair,\" came across my desk this morning, I wanted to share it will all of you.\u00a0 Of course healthy eating is always important but who doesn't want great hair.\u00a0 Here is a quote from the article and a link to the source so you can\u2026","rel":"","context":"In "Nutrition"","block_context":{"text":"Nutrition","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/nutrition\/"},"img":{"alt_text":"Bodynsoil Eating Well for Healthy Hair","src":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2010\/01\/2012-06-15_12-48-31_723-1.jpg?fit=357%2C528&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/posts\/4022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/comments?post=4022"}],"version-history":[{"count":4,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/posts\/4022\/revisions"}],"predecessor-version":[{"id":43411,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/posts\/4022\/revisions\/43411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/media\/4031"}],"wp:attachment":[{"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/media?parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/categories?post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bodynsoil.com\/blog\/wp-json\/wp\/v2\/tags?post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
A number of marketing studies have confirmed the obvious: Advertising to kids increases purchasing and consumption. According to an analysis<\/a> by the FTC, 44 food and beverage companies spent $2 billion in 2006 alone marketing to children. There’s a huge amount at stake for the junk food and media industries. James McNeal, a former marketing professor at Texas A&M University, estimates<\/a> that children influence more than $100 billion food and beverage purchases each year.<\/h5>\n<\/blockquote>\n
![\"\"](\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/10\/4105.jpg?resize=150%2C188&ssl=1\" "\\"4105\\"")
\u00a0 Perhaps they haven’t read anything David Kessler’s, or, perhaps they hope you<\/strong> haven’t read his book yet. Who is Kessler you ask?\u00a0 David Kessler,\u00a0 Harvard-trained doctor, lawyer, medical school dean and former commissioner of the FDA, wrote The End of Overeating![\"\"](\"https:\/\/www.assoc-amazon.com\/e\/ir?t=bodynsoil-20&l=ur2&o=1\")
\n
The following is from David Kessler’s site:<\/h5>\n
THE END OF OVEREATING explains for the first time why it is exceptionally difficult to resist certain foods and why it’s so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. THE END OF OVEREATING uncovers the shocking facts about how we lost control over our eating habits\u2014and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed our nation\u2014from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises<\/em>.<\/h5>\n<\/blockquote>\n