{"id":1714,"date":"2011-04-30T06:47:09","date_gmt":"2011-04-30T10:47:09","guid":{"rendered":"http:\/\/bodynsoil.com\/blog\/?p=1714"},"modified":"2015-03-04T05:59:18","modified_gmt":"2015-03-04T10:59:18","slug":"tough-stuff-bringing-light-enterprise-to-the-world","status":"publish","type":"post","link":"https:\/\/bodynsoil.com\/blog\/2011\/04\/tough-stuff-bringing-light-enterprise-to-the-world\/","title":{"rendered":"Tough Stuff: Bringing Light &#038; Enterprise to the world"},"content":{"rendered":"<p>Working to break the cycle of poverty in some of the poorest parts of the world has been something many people are working to achieve. Andrew Tanswell and Adriaan Mol realized believe that just supplying aid wouldn&#8217;t solve the problem but providing a means for enterprise would.<\/p>\n<div id=\"attachment_2244\" style=\"width: 290px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2244\" data-attachment-id=\"2244\" data-permalink=\"https:\/\/bodynsoil.com\/blog\/2011\/04\/tough-stuff-bringing-light-enterprise-to-the-world\/toughstuff_280\/\" data-orig-file=\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?fit=280%2C186&amp;ssl=1\" data-orig-size=\"280,186\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"toughstuff_280\" data-image-description=\"&lt;p&gt;Tough Stuff says they are selling &amp;#8220;Business in a Box,&amp;#8221; inside the box is solar lighting kit which can be purchased by entrepreneurs for rent to locals&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Tough Stuff says they are selling &amp;#8220;Business in a Box,&amp;#8221; inside the box is solar lighting kit which can be purchased by entrepreneurs for rent to locals&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?fit=280%2C186&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?fit=280%2C186&amp;ssl=1\" class=\"size-full wp-image-2244\" title=\"toughstuff_280\" src=\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?resize=280%2C186&#038;ssl=1\" alt=\"Tough Stuff\" width=\"280\" height=\"186\" srcset=\"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?w=280&amp;ssl=1 280w, https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2011\/04\/toughstuff_280.jpg?resize=200%2C133&amp;ssl=1 200w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/a><p id=\"caption-attachment-2244\" class=\"wp-caption-text\">Tough Stuff says they are selling &#8220;Business in a Box,&#8221; inside the box is solar lighting kit which can be purchased by entrepreneurs for rent to locals<\/p><\/div>\n<p>These business minded individuals put together a product line that, with a small investment, 10% of the product price or $25, a village entrepreneur could sell the product or rent product usage to his local villagers.<\/p>\n<p>According to this interview, the company calls itself\u00a0 <a title=\"Tough Stuff Interview\" href=\"http:\/\/www.theguardian.com\/social-enterprise-network\/2011\/jul\/27\/interview-jonathan-bamber-tough-stuff\" target=\"_blank\">Tough Stuff<\/a> and says they are selling &#8220;Business in a Box,&#8221; which they indeed are doing. Inside the box of one popular choice is solar lighting kit consisting of an LED lamp and solar panel, which charges a battery to power it. The units rent for around 10 cents a day to villager who desire lighting other than more expensive candles or kerosene.<\/p>\n<p><object width=\"560\" height=\"349\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/SgqMqb0P43M?fs=1&amp;hl=en_US\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n<p>Everyone wins with this product, the local entrepreneur is able to earn an income while learning the basics of running a business. The local villagers, many who live off the grid, have access to clean inexpensive renewable solar power. These are the kit options provided at this time :<\/p>\n<ul>\n<li>Solar Panels<\/li>\n<li>LED Rechargeable Lamps<\/li>\n<li>Rechargeable Battery Packs<\/li>\n<li>Mobile Phone Connectors<\/li>\n<li>Radio Connectors<\/li>\n<\/ul>\n<p>The product is modular, the entrepreneur decides which product(s) would be the best for there area. They can purchase them outright or Tough Stuff provides options for financial assistance with the purchase price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working to break the cycle of poverty in some of the poorest parts of the world has been something many people are working to achieve. Andrew Tanswell and Adriaan Mol realized believe that just supplying&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[649],"tags":[311,104,239,844],"class_list":["post-1714","post","type-post","status-publish","format-standard","hentry","category-news","tag-earthwise","tag-green","tag-sustainability","tag-tough-stuff"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1qEFP-rE","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1651,"url":"https:\/\/bodynsoil.com\/blog\/2010\/07\/the-story-of-stuff-and-bottled-water-2\/","url_meta":{"origin":1714,"position":0},"title":"The Story of Stuff and Bottled Water","author":"Bodynsoil","date":"July 23, 2010","format":false,"excerpt":"The Story of Stuff and Bottled Water Watch this short presentation about bottled water and how big business is making you believe you need to purchase this product when they are actually trying to boost their bottom line.\u00a0 The Story of Stuff style to tell the story of manufactured demand\u2014how\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/bodynsoil.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1669,"url":"https:\/\/bodynsoil.com\/blog\/2010\/10\/chicken-nugget-paste-where-it-comes-from-via-the-huffington-post-2\/","url_meta":{"origin":1714,"position":1},"title":"Chicken Nugget Paste: Where it comes from","author":"Bodynsoil","date":"October 8, 2010","format":false,"excerpt":"(photo via: The Huffington Post) This is the source of that \"mystery meat\" inside the processed chicken nuggets found at the drive-thru or your local freezer department. You need to read this before allowing anyone you love to eat this disgusting paste product.. \u00a0These blurbs are straight out frightening: \"Fooducate\u2026","rel":"","context":"In &quot;Nutrition&quot;","block_context":{"text":"Nutrition","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/nutrition\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.huffpost.com\/gen\/206441\/MECHANICALLY-SEPARATED-CHICKEN-MCNUGGET.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2472,"url":"https:\/\/bodynsoil.com\/blog\/2011\/05\/greenwashing-seven-sins-of-eco-friendly-labeling\/","url_meta":{"origin":1714,"position":2},"title":"GreenWashing: Seven Sins of Eco Friendly Labeling","author":"Bodynsoil","date":"May 9, 2011","format":false,"excerpt":"GreenWashing: Seven Sins of Eco Friendly Labeling Take a walk through any store and you will see labels proclaiming to be free of something harmful, nature friendly, biodegradable or eco-degradable. Claims like these can be attention grabbing, sure, but are they truly beneficial? Is it Greenwashing? Are these companies committing\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/bodynsoil.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1659,"url":"https:\/\/bodynsoil.com\/blog\/2010\/08\/mark-bittman-on-whats-wrong-with-what-we-eat-2\/","url_meta":{"origin":1714,"position":3},"title":"What&#8217;s wrong with what we eat","author":"Bodynsoil","date":"August 21, 2010","format":false,"excerpt":"What's wrong with what we eat I have listened to Mark Bittman's talk on what is wrong with what we eat a few times. 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Updated for 2016, We've used\u2026","rel":"","context":"In &quot;Nutrition&quot;","block_context":{"text":"Nutrition","link":"https:\/\/bodynsoil.com\/blog\/category\/body\/nutrition\/"},"img":{"alt_text":"shakeology vitamin shake","src":"https:\/\/i0.wp.com\/bodynsoil.com\/blog\/wp-content\/uploads\/2016\/01\/shakeology_logo_low_res.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1717,"url":"https:\/\/bodynsoil.com\/blog\/2011\/02\/gluten-free-how-too-much-of-any-good-thing-is-still-bad-2\/","url_meta":{"origin":1714,"position":5},"title":"Gluten Free: How too much of any good thing is still bad","author":"Bodynsoil","date":"February 19, 2011","format":false,"excerpt":"Is gluten Making us Fat? For as long as I can remember people have clammered over each other for the answer to why people gain weight and more importantly, how to lose it most effectively. 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